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Sample connector flow. Real connections use OAuth - the demo runs on Mossbrook Footwear sample data so you can see what your dashboard would look like.

Vitals - Brand Command Center Live - Demo Build

Industry

Mossbrook Footwear Retail - 12 mo. connected

Welcome back, Jerry

Mossbrook is trending up. Boots and Slippers are pulling the brand forward.

8 live sources. 14,212 daily signals. Vector updates every hour. Here is what changed since yesterday.

ai Composite

Tier B - Viable

Solid quarter. Watch returns on Cozy 2.0.

Composite up 4 points vs. last month, driven by stronger margin and faster sell-through. One risk to monitor.

▲ +4 since last month - 18 daily snapshots

2 of 22 connected Last sync: 4 minutes ago

Revenue (Mo.)

$3.84M

▲ +8.2% vs. last mo.

Gross Margin

52.4%

▲ +1.6 pts

Sell-Through

68%

▲ +4 pts

Cash on Hand

$5.6M

■ 14 mo. runway

Blended CAC

$42

▼ +9% (worse)

Returns Rate

9.1%

▼ +1.4 pts

Financial

P&L - BS - CF - Cash▲ +3

Operational

Inventory - Fulfillment - Returns▼ -2

Market

Demand - Brand - CAC - Channels▲ +5

Custom Fit

Brand-specific KPIs▲ +6

Revenue by Category - This Month

Source: Shopify + Amazon Seller

Top 6 SKUs by ai Score

SKU	Category	Sell-Through	GM%	ai
Mossbrook Classic Tall	Boots	91%	58.2%	A - 89
Cozy Slipper Lo	Slippers	84%	55.1%	A - 85
Driftwood Slide	Slides	76%	51.4%	B - 78
Frost Boot Short	Boots	69%	53.8%	B - 74
Trailhead Sneaker	Sneakers	54%	48.0%	C - 62
Cozy Slipper 2.0	Slippers	41%	44.2%	D - 48

Channel Mix - Revenue

Last 30 days

$3.84MRevenue

DTC (Shopify)46%

Wholesale22%

Amazon20%

Retail / Outlet12%

ai Insights

Updated 4 min ago

Ask ai

Natural-language Q on your live data

Vector - 2.4s

Composite Score

Deep-dive view of every input that feeds the ai composite. Same 4-pillar formula as the public ViabilityIQ scorer, but recalculated every 60 minutes from live connector data instead of a one-time questionnaire.

Sources

22 connectors across 4 pillars (Financial, Operational, Market, Custom). One-click OAuth, field auto-mapping at 90% accuracy, encrypted token storage, scheduled refresh. Add or pause any source.

SKU Performance

Full grid of all 142 SKUs scored, ranked, and filterable. Sell-through, GM%, returns, ai tier, reorder recommendations. Sortable by any column.

Forecast

30-, 90-, and 180-day projections by category and SKU. Built from your trailing 12 months of connector data, seasonality patterns, and the ai trend model.

Alerts

Standing alerts: returns spike, margin compression, cash runway, CAC threshold, low sell-through. Configure thresholds per metric. Email or Slack delivery.

Settings

Connector management, team and roles, alert routing, refresh schedule, scoring weights, export and API access, billing.

All third-party product and company names referenced on this page (including Shopify, QuickBooks, Klaviyo, Amazon, Plaid, NetSuite, Google, Meta, TikTok, HubSpot, and Salesforce) are trademarks of their respective owners. References are nominative and do not imply endorsement, sponsorship, partnership, or affiliation. Mossbrook Footwear is a fictional sample brand. The connector flow on this page is illustrative - all KPI data shown is mock data, not from live integrations.